PUNCHLUNCH.

We make commercials that look like a studio blockbuster shot them. AI handles the logistics. Filmmakers handle the taste. You handle the compliments.

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The big-budget look—minus the big budget· The big-budget look—minus the big budget·
Why we exist

Every brand has ads now. That's the problem.

Most business advertising is wallpaper. Technically fine, instantly forgotten, identical to the competitor's. It exists because someone said "we need video" and nobody asked "would anyone actually watch this?"

We ask. Then we make the ad people watch to the end.

What AI changes (and what it doesn't)

The honest version.

What it removes

AI removes the parts of a commercial shoot that never made your ad better.

  • Location permits
  • Flight cases
  • Crane rentals
  • Weather delays
  • Seventeen people standing around a monitor eating sandwiches on your budget

What it doesn't

What it doesn't remove: taste.

An eye for a shot. Knowing why a frame sells and a frame bores. That still comes from filmmakers. It comes from us.

What we make
Brand commercials

The hero spot.

30 or 60 seconds that make your company look like it plays in a bigger league than it pays for.

Product spots

Your product shot like the star of a summer blockbuster.

Especially satisfying if your product drives through swamps, flies or otherwise refuses to sit still.

Launch campaigns

The full volley for a new product or market:

hero spot, cutdowns, formats for every platform, all from one shoot that never physically happened.

Concept ads

The thing that doesn't exist yet, advertised as if it does.

Investors and pre-orders respond better to seeing the future than reading about it.

Short-form volleys

6 to 15 seconds, built for feeds, loud on mute.

The stuff that does the numbers.

How it works

Four steps. No reshoots in another country.

1

You tell us the goal.

Not "we need an ad." The actual goal. New market, new customers, new respect. This matters more than anything else on this page.

2

We write the spot.

Script, look, boards. You approve the idea before a single frame exists. This is where the punch gets loaded.

3

We make it.

Days, not months. You see cuts early and often. Changes go in fast, because nothing needs a reshoot in another country.

4

You ship it.

Every format, every platform, every aspect ratio. Ready to run.

The price question
+10at least one more zero — traditionally

It depends, and anyone quoting you before hearing the idea is guessing.

What we can say: spots like ours traditionally come with a production budget carrying at least one more zero.

Tell us what you're selling and we'll give you a real number fast.

Get a number
A reality check

Will one ad make you famous? No.

Anyone promising virality is selling weather forecasts. What one great commercial does: makes your brand look like the category leader, gives your sales team something they're proud to send and keeps working long after the campaign around it retires.

That's the target, and we hit it.

FAQ

Fair questions.

Is this just AI slop?

Watch the reel and decide. Slop happens when nobody with taste is steering. Somebody with taste is very much steering.

Will it actually show our product?

Yes. Your product, your people if you want them, your world, rendered properly. Built for you from scratch every time.

How fast is fast?

First cut in days for most spots. Complexity moves the number, honesty keeps it accurate.

Can you match our brand guidelines?

We can match them or improve them. Your call.

Why "Punch Lunch"?

Because it's memorable and you just proved it.

Start a project

Selling something worth watching?

Send the product, the idea, or just the ambition. We'll come back with how it could look and what it would cost. No decks longer than this page, promise.

becool@punchlunch.studio